Nowadays consumers and the younger generation are paying more attention on the effects our consumption has on the environment. More than ever, brands need to stand for a cause or expect to see a decline in popularity.
A recent poll in Fortune by Morning Consult surveyed 2,000 individuals and found that two-thirds of people between the ages of 18 and 34 are more likely to work for a company that gives to charity. The same poll found that people were inclined to also cite charitable giving as an incentive to buy from a particular company.
In 2015, sales of consumer goods from companies who were committed to sustainability and eco-consciousness grew more than 4 percent globally. Nielsen’s Global Corporate Sustainability Report found that 66 percent of global consumers are willing to pay more per item for more sustainable brands.
So, where should we be shopping?
A local favorite, REI is committed to maintaining national parks and being eco-conscious. As an outdoor equipment retailer its success hinges on the environment’s health. The REI co-op gives back 70 percent of its profits to the outdoor community, including local trails and parks.
For more information, please visit rei.com.
Tentree is a sustainable clothing and apparel company committed to planting 10 trees for every item sold. Using eco materials, Tentree items are made from sustainable fabric blends including coconut buttons, hemp, organic cotton, recycled polyester, cork and more. With every purchase, Tentree will include a code that lets consumers track where their trees are planted and how those tarees will affect the environment and local community.
For more information, please visit tentree.com.
Seattle-based MiiR specializes in vacuum-insulated water bottles that benefit the environment simply by reducing the number of plastic water bottles being tossed or left on trails. MiiR also dedicates a percentage of every product sold to help fund trackable giving projects around the world. Currently, in Washington, MiiR supports Skagit Valley farmers, Urban Artworks (a Seattle nonprofit), FEEST (building social justice) and IslandWood to provide 200 students with hands-on STEM experiences in Woodinville.
For more information, please visit miir.com.
Osprey is an independent backpack company based in Colorado. The company’s headquarters runs on 100 percent renewable energy with limited waste. Each pack is made with sustainable materials and recycled packaging, and comes with the “All Mighty Guarantee,” which is essentially a lifetime warranty to encourage people to trade in their old packs and reduce waste.
For more information, please visit osprey.com.
Solo Eyewear is one of the leaders in percentage-of-purchase being given back to the community. Solo Eyewear specializes in sunglasses that are environmentally responsible and made from bamboo and recycled materials. Solo Eyewear’s biggest contribution to the worldwide community is their promise with each purchase: For every pair of glasses sold, Solo helps to fund the restoration of vision for a person in need; so far, they’ve restored the vision of more than 15,000 people in more than 30 countries through partnerships with Aravind Eye Care System and Restoring Vision.
For more information, please visit soloeyewear.com.